Swing has become a strong sunwear brand for children in Sweden and abroad. Much of the success is due to the cool and trendy models in Swing that are often seen in more adult eyewear brands and collections.
There are extremely few brands on the market that have taken sunglass design as far as we have done with Swing. Sales are very good and turnover on child sunglasses in stores during spring and summer is very high.
The Swing collection is primarily targeted to babies from about 1 year up to children in their early teens. The glasses are CE approved and made in high quality with, of course, 100% UV protection.
Swing continues to grow and has a tremendous potential to gain additional market shares both in Sweden and abroad.