Dr.Zipe is based on a completely unique brand concept that stands out from the crowd. Unique products with a unique marketing concept has made the brand respected and appreciated by both families and extreme skiers.
Design has become a trademark for Dr.Zipe products and differ greatly from other brands by adding more attitude. Decorated goggles with headbolts and skulls were seen as something completely new and fresh when Dr.Zipe launched into the market in 2006. No other goggle brand since then has been so strong in the middle price segment as Dr.Zipe has been and is today. Maybe not so strange that Dr.Zipe was voted the No.1 Swedish Sport Brand after only one year on the market!
Goggles is the main product of the brand but Dr.Zipe in recent years has also come to include freeride helmets and sunglasses. Products that fall naturally within the product portfolio and areas of protection and security.
All Dr.Zipe products deliver quality, design and function. What further makes the brand so unique is that both the origin and design is entirely Swedish! The design is unique, yet universal in the sense that Dr.Zipe goggles fit together with many helmet brands on the market. All goggles are CE approved and meets the quality and safety requirements.
The target audience for Dr.Zipe are mainly girls and boys aged 12-30 years, but the goggle collection is very broad and includes goggles for all ages and faces. We have achieved something very unique with the positioning of Dr.Zipe namely to attract both the elite riders who demand the best and the parents who wish to buy goggles for the whole family.
Dr.Zipe is available today at most major sport chains and many independent stores throughout the Nordic region. Dr.Zipe is distributed and sold in several other countries and continues to grow rapidly.