BLIZ Polarized Sunwear consists of a collection of polarizing sunglasses with great optical quality. BLIZ Polarized not only offers style and design but also adds great function. Get glare free vision with enhanced contrasts and clarity.
The market in Sweden and Scandinavia for polarizing eyewear is big and has the potential to grow even further. There have so far only been a few established brands and the knowledge of what polarizing sunglasses are and how they work is still relatively low.
We have taken advantage of this market opportunity by broadening our product portfolio with also polarizing sunglasses in BLIZ. Since the launch in 2007, Bliz Polarized has managed to establish a good position
on the market and is today a well-known brand with good sales. Top athletes in Scandinavia that use Bliz Polarized is Charlotte Kalla, Marcus Hellner and Marit Bjørgen to name a few.
The brand is represented in several countries and continues to grow globally. BLIZ Polarized is primarily sold in the sport shops but also in department stores and duty-free shops.