Bliz Active is the sporty brand in the Bliz family. Bliz Active, which is mainly sold in sport shops, has a very good and positive reputation in the product segments of technical sports glasses, skidgoggles and helmets. The brand has since it's establishment in 2007 grown exponentially and have gained important market shares, mainly in Sweden, but also in other Nordic countries and on the global market.
The Bliz Active collection primarily consists of technical sports eyewear for many different sports and facial types. Several models are broad in it's application and is therefore suitable for multiple sports, which makes the brand very attractive for people who live a healthy and sporty lifestyle. The sports we focus on are strong, mainly cross- country skiing, cycling and running.
Bliz Active goggles are the second largest group in the brand and consists of a complete collection of ski goggles for everyone who loves snow! Bliz offer goggles for all ages and faces with a strong focus on safety, comfort and function.
Bliz Active Eyewear is a Swedish brand with it's roots and focus on the nordic heritage. But the brand is not only unique for it’s Swedish design, it is also unique because many models have technical features and functionality that can not be found in other similar brands in this price segment. This makes the Bliz brand incredibly competitive on the global market.
Bliz Active has since the start in 2007 received considerable media attention which has also helped to build the brand into what it is today. Bliz Active has among other things achieved great success in cross-country skiing and much of the brand's overall success lies in this venture. Elite superstars such as Marit Bjørgen, Charlotte Kalla and Kaisa Mäkäräinen are just a few names that are currently contracted with Bliz Active. We proudly use and wear national team logos from several countries including Sweden, Norway, Finland, Russia, Estonia, Italy, Canada and Switzerland.
Exciting new products are constantly developed and introduced on the market at the same time as several interesting top athletes within different sports are joining the Bliz team. The brand has huge potential in the global market and yet we have only seen the beginning of this fantastic brand.