Future Eyewear Group was founded in 1984 with sale of sunglasses and reading glasses. In 1987 the first own brand Prestige was launched. Now the company has its own extensive brand portfolio, including Dr.Zipe, Bliz, Prestige, Granite & Swing.

Future Eyewear Group is the leading company in sun-, sports-, and reading glasses and goggles in the Nordic countries. We are about 50 employees throughout the group with offices in Sweden, Norway, Denmark and Finland. We distribute over 2.5 million glasses and goggles annually. Future Eyewear Group is represented with it's various brands through distributors in more than 15 countries worldwide.

Sports that we focus on and are strong in particular such as cross-country skiing, cycling, running and freeride skiing. Famous athletes who use our brands include, among others, Charlotte Kalla, Marit Bjørgen and Kaisa Mäkäräinen to name a few.

Future work actively with sponsorship. We are strongly committed to both associations with local sports clubs and the Ski Association with focus on elite level. Sponsorship is important to us, partly because we want to be involved and support the development of future sporting talents, but also because it provides valuable visibility and credibility that is important for us to further develop our already strong brands. We work with some of the world's best athletes and national teams in several sports around the world and may use their name and logo in our marketing. We are of course very proud!