The Future eyewear was created with one goal in mind

Future Eyewear Group was founded in 1984 with sale of sunglasses and reading glasses. In 1987 the first own brand Prestige was launched. Now the company has its own extensive brand portfolio, including Dr.Zipe, Bliz, Prestige, Granite & Swing.

Future Eyewear Group is the leading company in sun-, sports-, and reading glasses and goggles in the Nordic countries. We are about 50 employees throughout the group with offices in Sweden, Norway, Denmark and Finland. We distribute over 2.5 million glasses and goggles annually. Future Eyewear Group is represented with it's various brands through distributors in more than 15 countries worldwide.

Sports that we focus on and are strong in particular such as cross-country skiing, cycling, running and freeride skiing. Famous athletes who use our brands include, among others, Charlotte Kalla, Marit Bjørgen and Kaisa Mäkäräinen to name a few.

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FOR QUALITY AND CRAFTSMANSHIP

THE FUTURE BRANDS

OUR BRANDS

Dr.Zipe

Goggles, sunwear & helmets with attitude. Dr.Zipe delivers safety, performance & quality when you need it

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Bliz

Technical sports glasses for active people at any level and sport who loves training and tough challenges

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Bliz Polarized

Bliz Polarized takes sunwear to a whole new dimension with high optical quality and great design

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Granite Eyewear

Sunglasses and reading glasses with nice design and good quality that everyone can afford

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Prestige

A new look everyday! In Prestige you'll always find a pair of glasses that suits you and your needs

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Minibrilla

Stylish sunglasses with great quality and full protection for children of all ages

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Wanna know more about Future?

Marcus Wettréus

Marcus Wettréus

Sales

marcus.wettreus@future.se
Sandra Bramlöv

Sandra Bramlöv

Finance

sandra.bramlov@future.se
Josefina Strömbäck

Josefina Strömbäck

Sales - Key Account Fashion

josefina.stromback@future.se
Jimmy Hemmingsson

Jimmy Hemmingsson

CEO

jimmy.hemmingsson@future.se
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