Dr. Zipe first saw the light of day at the ISPO fair back in January 2006. It made a splash, but to understand why, you need to get a handle on how and why it was created in the first place.
Basically, why would you want to start up your own brand of goggles? The question is: why not? We had a chance to do something new and revolutionary building on 15 years of know-how - a chance to design, produce and market a unique goggle brand to the world. We wanted to wow everyone, and we did. If it feels right, it probably is right. By winning "Swedish Sports Brand Of The Year" the very first year we knew we were on to something.
Today, Dr. Zipe is one of the leading mid-price goggle brands in the world. No wonder, the brand offers unique quality, design and function that is hard to compete with.